Over the summer, I was lucky enough to finally attend a Toyota New Car Show with my family. You must be 21 to enter (which I’m well above that age by now,) but every other time I tried to go, something else came up with either my school or personal life, until this past August!
I now know why my parents loved going so much, because the New Car Shows are AMAZING! The first night was at the Georgia Aquarium where we were allowed to go into the aquarium to see the sights, and the grounds outdooors were filled with lounges, model trucks, drink stations named after different vehicles, the main stage where Dierks Bentley performed, as well the air bar that was lifted up by a crane that took you up hundreds of feet to see views of the entire city!
The second night was my absolute favorite. We were shuttled over to the Phillips Arena, where I was so in AWE of what they transformed a giant arena into. During my Master’s degree, I took Corporate Event Design classes and I loved seeing everything and knowing how long it probably took to put it together, what exactly went into it in terms of lighting, AV and sound, as well as the creative aspects to transform a large arena into a beautiful event scene.
We first were ushered into the arena, where a large Toyota emblem was fastened to the ceiling that changed colors every few seconds and there was a scroll revolving around the arena with all of the Toyota dealers’ names on it. Jerry Seinfeld was the hilarious host of the night who not only provided us with many laughs during his skits, but also announced the new vehicles where they showed the national advertisements and shared the marketing plans for each. In between all of this, surprise guest of the night, Carrie Underwood and her band literally rolled out on a moving stage to sing all of her greatest hits!
After the performances, we were then asked to go into the main room, which was complete with an actual Toyota dealership building facade, and all of the new 2014 vehicles arranged throughout the room with different seasonal scenes to fit the model. In between all of this were different stations containing tons of delicious foods like sushi, BBQ, and the most delectable mini cheesecakes, creme brulees, and chocolate mousee. While we were eating, we could also go into a back room, where Huey Lewis and the News performed an awesome and energizing set. They sounded so fresh and on point that they got the crowd going and made everyone dance!
While it was only a short trip to Atlanta, it was an eventful one! I can’t wait to see what next year’s New Car Show will bring in Las Vegas!