If I didn’t love Aspen enough, reading how much money they gave to non-profits across Western Colorado made me love it even more (if that was possible.) For the 2012 fiscal year (I don’t normally use financial terms, but I read about it in the article and it sounds good,) Aspen Skiing Company gave $2.4 million to local non-profit organizations.
The biggest recipients were Challenge Aspen, which received $870,000 in in-kind donations, and Aspen Valley Ski and Snowboard Club, which received $406,000 in-kind contributions. In-kind donations include lift tickets, hotel stays, lessons and rentals. Other cash contributions were made to the U.S. Olympic Committee Paralympic Division (donating $20,000), which is dedicated to training soldiers who were wounded in Iraq and Afghanistan, to compete internationally in skiing and snowboarding competitions.
Another touching program, Shining Stars, which brings children with cancer to Aspen to experience not only life outside a hospital, but an adventurous and exciting life outside in the heart of nature to inspire them to fight the disease. Last, but certainly not least, schools in the Roaring Fork Valley received a mix of cash and in-kind donations totaling to $182,000.
As many of you all know, Aspen is a town noted for its Western authenticity, and also for attracting a lot of celebrities and some members of the hoity-toity community. Clearly, this town makes a lot of money since there are many extremely high-end restaurants, visitors, and hotels located within it. Seeing them give back a large chunk of money to organizations that help others grow, persevere, and better the community is enlightening and shows that large organizations like this do have a heart and want to give back to the community that helped build them.
Along with giving back to organizations within the community, Aspen is dedicated to environmental sustainability, promoting physical and emotional wellness, and providing exemplary guest services. Aspen’s mission and guiding principles are seen throughout the town and are evident even within the first few hours of your stay there.
Free shuttle service is provided by the town to all four mountains and the town’s center, not only allowing anyone to get where they need to be without worrying, but also to reduce automobile emissions. Want to get in shape? Look no further than Aspen for a number of free or reasonably priced outdoor activities to help promote your physical and mental health! Could this little town get any better?! I don’t think so. I don’t know about you guys, but this just makes me want to hop a flight back to Aspen ASAP!